NRR Project: Vic and
Sade – “Decoration Day Parade”
Written by Paul
Rhymer
Broadcast May 28,
1937
The greatest show in the history of network radio was simplicity itself. Using only two to three characters, writer Paul Rhymer evoked an entire eccentric, hilarious world.
Rhymer was an NBC
copywriter with a wicked sense of humor. In 1932, he started the grueling
practice of writing a 15-minute comic serial episode every Monday through Friday and
getting it on the air, working steadily at it from 1932 through 1946. In the
few hundred recorded episodes that survive, his level of comic genius never
falters. There's not a so-so bit in the bunch.
He set his mini-sitcom in an unnamed Midwestern town, somewhere south of Chicago. There, in the “small house halfway up in the next block,” dwelt Victor Gook, his wife Sadie, and their teenage son Rush. Victor was an accountant at the Consolidated Kitchenware Company’s Plant Number Fourteen. Sade was a housewife. Together they looked over their boy and went through all the activities that you might expect small-town folks to take part in.
Though they were set in a stereotypical “average home,” the daily vignettes took the listener into a crazy reality where people were named things like Y.Y. Flirch and Rishigan Fishigan of Sishigan, Michigan. There was Fred and Ruthie Stembottom, who Vic and Sade always played cards with. There was Mr. Gumpox, the garbage man. Vic belonged to a lodge, the Drowsy Venus chapter of the Sacred Stars of the Milky Way; when Sade wanted a treat she would scoot down to the Tiny Petite Pheasant Feather Tea Shoppe. Rush would play with his friends, Blue-Tooth Johnson and Smelly Clark, whose uncle Strap worked at the Bright Kentucky Hotel, down by the railroad tracks. He followed the on-screen adventures of Four-Fisted Frank Fuddleman and read books about the indomitable Third Lieutenant Clinton Stanley.
Vic was played by Art van Harvey, an older actor whose nasal tones made him seem always a little befuddled and put out. Sade, played by Bernadine Flynn, was a typical wife and mother, speaking in a broad flat accent that perfectly catches the cadences of Midwestern speech. Billy Idleson played Rush as a curious, warm-hearted, enthusiastic young man. In 1940, added to the cast was Clarence Hartzell as Uncle Fletcher, who was loopy and dense and kept telling outrageous stories about people he slightly knew, such as a man who was a guard at the Missouri State Home for the Tall, “who later died.”
Now, here’s the key – Vic and Sade reveals all this bizarre information through the dialogue among Vic, Sade, and Rush. None of the aforementioned supporting characters ever appeared on the show; we learned about them as the three discussed them. Each installment would be a self-contained little story, on topics such as “R.J. Konk’s Improved Portrait” or “Milton’s Dirt in Fruit Jars.” Using the barest premise, Rhymer would pile absurdity on top of absurdity, making the typical small-town life seem impossibly bracing, fantastic, and mysterious.
The actors always play it straight, like regular folks, unfazed by the bizarro world around them, which makes the jokes even more hysterical. The obvious affection Rhymer has for the Gooks keeps the show from just being a torrent of absurdities. We can identify with the Gooks, who are good people just living their daily lives. It made every listener to the show feel like a warm and friendly guest (and indeed, many prominent Americans stopped everything to tune in to the show at 3 p.m.).
Rhymer is said to have written more than 3,500 Vic and Sade scripts, with no loss of vigor or inventiveness throughout the show’s 14-year run. There are only a few hundred recordings of episodes that survived. One can only imagine what an immensity of laughs are trapped in the pages of Rhymer’s archives (which, fortunately, are extensive – several collections of scripts from the show have been published).
The episode chosen by the National Recording Registry is one of the earliest ones still in existence, and it is a typical hoot. Vic is in charge of the town’s Decoration Day parade, but he has to go out of town and insists that the mayor take over his elaborate set of plans for the day’s events. “Don’t they just line up at 10 a.m. and walk to the cemetery?” asks Rush, provoking a scoff from Vic. Vic’s grand scheme is doomed to failure, and he will definitely not get the respect that he thinks he deserves.
Vic and Sade set an example of what radio could do, and where comedy could go. Its influence is subtle but pervasive. Billy Idelson went on to become a prominent TV actor, writer, director, and producer, giving us shows such as The Bob Newhart Show and Love, American Style. The quirky observational humor, and the divine absurdities evoked, still set a gold standard for American comedy.
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